About me

Being a Communication Designer is to be able to help someone to visualise a product or service they have to solve business problems by bridging the gap between what people need and what the business wants. Equally, being able to empathise for the customer before executing a creative solution is essential for me.

As a practitioner, I specialise in visualising proof of concepts and solutions at stages of the design thinking process. This makes me thrive in design to be able to help someone who requires visual clarity on their thoughts and information.

About me

Being a Communication Designer is to visualise a product or service to solve business problems by bridging the gap between what people need and what the business wants. In parallel, being able to empathise for the customer before executing a creative solution is a must.

As a practitioner, I specialise in proofing concepts by visualising solutions at all stages of the design thinking process. This allows me to deliver an outcome on clarity of thoughts and information provided.

Test, Learn and Iterate

To turn ideas into a tangible outcome, there is need to iterate between designing and testing until finding what will work best for the customer.

Started in a corporate environment as an in-house Innovation Designer, I was exposed to user-research interviewing skills, UX and UI methods, Lean Start-up Methodology, Rapid Prototyping and using reporting analytical capabilities (Google Analytics, Full Story, HotJar) to work on proof-of-concepts.

The loop of test, learn and iterate is one of the many processes that helps inform my direction for the proposed concept being executed. This keeps me being open to failing fast, learning from it and moving on so I can measure the impact having on the business idea.

Visualising solutions

Informed by user research, I draw upon my creative side to visualise a tangible outcome. I am across a wide range of print and digital executions ranging from advertising, animations, brand + identity, coding, illustrations, filming, photography, printing, prototyping, publication, sketching, website design and development.

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